1 00:00:00,000 --> 00:00:06,148 2 00:00:06,148 --> 00:00:07,898 Susanne Skubik Intriligator: Peter Bowden. 3 00:00:07,898 --> 00:00:22,568 [APPLAUSE] 4 00:00:22,568 --> 00:00:24,146 Peter Bowden: You ready? 5 00:00:24,146 --> 00:00:26,390 How's everybody doing? 6 00:00:26,390 --> 00:00:27,360 All right. 7 00:00:27,360 --> 00:00:33,040 We have a hot crowd in here. 8 00:00:33,040 --> 00:00:35,840 So my name is Peter Bowden. 9 00:00:35,840 --> 00:00:39,270 The last 10 years, I've been a bi-vocational children's 10 00:00:39,270 --> 00:00:42,720 television producer and Unitarian Universalist 11 00:00:42,720 --> 00:00:46,870 consultant, increasingly focusing on ministry and media 12 00:00:46,870 --> 00:00:50,490 as technology has become so critical 13 00:00:50,490 --> 00:00:54,470 and integral to what we're doing. 14 00:00:54,470 --> 00:00:57,950 Handouts related to what I'm talking about today, 15 00:00:57,950 --> 00:01:00,890 which I will pass on to the UUA, right now are on my website 16 00:01:00,890 --> 00:01:04,810 leadingcongregations.com/handouts. 17 00:01:04,810 --> 00:01:07,540 And there's some other handouts from other things, 18 00:01:07,540 --> 00:01:11,190 which feel free to take as well. 19 00:01:11,190 --> 00:01:15,000 So I do consulting work through Leading Congregations. 20 00:01:15,000 --> 00:01:19,880 But I play with UU's social media and video, 21 00:01:19,880 --> 00:01:22,180 using the name UU Planet. 22 00:01:22,180 --> 00:01:26,260 SO on YouTube, Twitter, Facebook, UU Planet, 23 00:01:26,260 --> 00:01:28,030 I am UU Planet. 24 00:01:28,030 --> 00:01:30,680 I sound like Iron Man or something. 25 00:01:30,680 --> 00:01:36,280 But since 2007, which is when I made my first Unitarian 26 00:01:36,280 --> 00:01:40,520 Universalist video, I've been just experimenting, playing, 27 00:01:40,520 --> 00:01:43,080 helping other Unitarian Universalists do things 28 00:01:43,080 --> 00:01:46,690 with video. 29 00:01:46,690 --> 00:01:47,350 Tell me. 30 00:01:47,350 --> 00:01:50,420 Anyone ever see the video, You're a Uni What? 31 00:01:50,420 --> 00:01:50,920 OK. 32 00:01:50,920 --> 00:01:52,190 So we made that. 33 00:01:52,190 --> 00:01:54,490 My wife, Amy Freedman, the Reverend Amy Freedman and I 34 00:01:54,490 --> 00:01:59,630 made that video seven years ago this general assembly. 35 00:01:59,630 --> 00:02:03,830 We were so young and cute. 36 00:02:03,830 --> 00:02:07,630 At that time, seven years ago, there's 37 00:02:07,630 --> 00:02:13,280 like no Unitarian Universalist videos online. 38 00:02:13,280 --> 00:02:14,320 YouTube didn't. 39 00:02:14,320 --> 00:02:15,610 It was such a baby. 40 00:02:15,610 --> 00:02:18,060 It was 2005, YouTube came out. 41 00:02:18,060 --> 00:02:18,600 All right. 42 00:02:18,600 --> 00:02:22,440 We had clam shell phones. 43 00:02:22,440 --> 00:02:23,070 Yeah. 44 00:02:23,070 --> 00:02:24,560 And a lot of us didn't have phones. 45 00:02:24,560 --> 00:02:25,550 Right? 46 00:02:25,550 --> 00:02:31,110 2005, when YouTube came out, that's 47 00:02:31,110 --> 00:02:35,250 when decided I'm going to focus, instead of going to seminary 48 00:02:35,250 --> 00:02:37,600 and having two parish ministers in the family, 49 00:02:37,600 --> 00:02:38,530 because that sucks-- 50 00:02:38,530 --> 00:02:40,310 No, no. 51 00:02:40,310 --> 00:02:42,520 Co-ministries are wonderful. 52 00:02:42,520 --> 00:02:46,420 --that I am going to help all of you 53 00:02:46,420 --> 00:02:49,920 in our congregations harness the communication powers and tools 54 00:02:49,920 --> 00:02:51,110 that we now have. 55 00:02:51,110 --> 00:02:53,960 2005, you were the person that Time 56 00:02:53,960 --> 00:02:56,760 made the person of the year because now you 57 00:02:56,760 --> 00:03:01,290 have the power of television companies, networks. 58 00:03:01,290 --> 00:03:03,900 When I was growing up, we had three stations. 59 00:03:03,900 --> 00:03:05,620 And it was black and white. 60 00:03:05,620 --> 00:03:08,620 And it was square and small. 61 00:03:08,620 --> 00:03:10,880 And we sat, and we watched television. 62 00:03:10,880 --> 00:03:15,040 And we liked it, and we hated it, and we wished more was on. 63 00:03:15,040 --> 00:03:17,650 But we all sat on our couches with our family, 64 00:03:17,650 --> 00:03:20,310 and just watched and watched and listened. 65 00:03:20,310 --> 00:03:25,110 We were broadcast at, broadcast at for half hour, an hour, 66 00:03:25,110 --> 00:03:29,080 like church, a sermon, directed at you. 67 00:03:29,080 --> 00:03:29,580 [LAUGHTER] 68 00:03:29,580 --> 00:03:30,180 OK. 69 00:03:30,180 --> 00:03:32,100 We're just talking, like cultural shifts, 70 00:03:32,100 --> 00:03:36,380 broadcast versus a new world where we're all collaborating. 71 00:03:36,380 --> 00:03:39,150 So in church, we have lots of people, 72 00:03:39,150 --> 00:03:44,880 sitting in pews not nearly as comfortable as couches, 73 00:03:44,880 --> 00:03:50,080 with an organ or some source to make music, and usually 74 00:03:50,080 --> 00:03:50,580 a chalice. 75 00:03:50,580 --> 00:03:51,080 [LAUGHTER] 76 00:03:51,080 --> 00:03:52,470 All right. 77 00:03:52,470 --> 00:03:54,420 Broadcast. 78 00:03:54,420 --> 00:03:59,110 So we have the networks and clergy 79 00:03:59,110 --> 00:04:03,620 and lay leaders broadcasting at us. 80 00:04:03,620 --> 00:04:04,450 The world changed. 81 00:04:04,450 --> 00:04:07,120 We've got more than three networks now. 82 00:04:07,120 --> 00:04:10,760 It has grown and grown and grown. 83 00:04:10,760 --> 00:04:12,700 But we've taken their power away, 84 00:04:12,700 --> 00:04:21,579 the networks, because you, all of us have this power. 85 00:04:21,579 --> 00:04:29,220 What we've been doing with it collectively is crap. 86 00:04:29,220 --> 00:04:32,720 [LAUGHTER] 87 00:04:32,720 --> 00:04:35,790 In terms of an online audience now, 88 00:04:35,790 --> 00:04:37,870 that is watching all these Facebook things, 89 00:04:37,870 --> 00:04:40,440 and our attention spans are shorter and shorter, shorter, 90 00:04:40,440 --> 00:04:45,450 and watching it on phones like the iPhone-- 91 00:04:45,450 --> 00:04:48,430 2007, that's when the iPhone came out. 92 00:04:48,430 --> 00:04:51,650 Right after general assembly I think. 93 00:04:51,650 --> 00:04:54,010 And now you are all so plugged in. 94 00:04:54,010 --> 00:04:55,565 Who's using the GA app? 95 00:04:55,565 --> 00:04:57,940 Like everyone's showing me what you're eating for dinner. 96 00:04:57,940 --> 00:04:58,350 I love it. 97 00:04:58,350 --> 00:04:59,808 I found some great recommendations. 98 00:04:59,808 --> 00:05:02,140 But this is like Star Trek technology. 99 00:05:02,140 --> 00:05:06,630 Jim Kirk's thing was so lame. 100 00:05:06,630 --> 00:05:09,570 It didn't even have any pictures. 101 00:05:09,570 --> 00:05:11,280 Our world has changed. 102 00:05:11,280 --> 00:05:13,940 And we have to change the way that we're 103 00:05:13,940 --> 00:05:15,525 using the technology. 104 00:05:15,525 --> 00:05:17,730 And I'm going to tell you what I think 105 00:05:17,730 --> 00:05:20,230 we should be doing with video. 106 00:05:20,230 --> 00:05:22,750 Yes, we can record sermons. 107 00:05:22,750 --> 00:05:23,460 And it's great. 108 00:05:23,460 --> 00:05:27,870 That really does a fabulous job of reaching existing members, 109 00:05:27,870 --> 00:05:29,810 people who can't get to the service, 110 00:05:29,810 --> 00:05:31,820 and many people who have disabilities 111 00:05:31,820 --> 00:05:33,540 who love all of your sermons. 112 00:05:33,540 --> 00:05:34,810 Keep doing that. 113 00:05:34,810 --> 00:05:37,620 There are people who want to get to know who we are. 114 00:05:37,620 --> 00:05:40,930 And being able to find sermons to see, oh, 115 00:05:40,930 --> 00:05:42,790 that's what it is, that's great. 116 00:05:42,790 --> 00:05:44,890 I have a website I created in 2005-- 117 00:05:44,890 --> 00:05:47,080 I think it was in 2005. 118 00:05:47,080 --> 00:05:51,745 --unitarianuniversalism.tv, which is collecting videos. 119 00:05:51,745 --> 00:05:53,680 It was a little later, like 2007. 120 00:05:53,680 --> 00:05:59,790 There's now like 2,000 UU videos on that site, mostly sermons. 121 00:05:59,790 --> 00:06:04,440 Each gets watched a tiny bit. 122 00:06:04,440 --> 00:06:05,980 But there's value there. 123 00:06:05,980 --> 00:06:12,760 We now have people watching all of this content 124 00:06:12,760 --> 00:06:14,440 on their phones. 125 00:06:14,440 --> 00:06:17,260 What I want to focus on is yes, we 126 00:06:17,260 --> 00:06:20,330 can do things to connect and communicate with existing 127 00:06:20,330 --> 00:06:23,650 members, but I want to focus on what's my mission, which 128 00:06:23,650 --> 00:06:27,160 is helping the people who don't understand who you are 129 00:06:27,160 --> 00:06:29,860 or they think they know what it is 130 00:06:29,860 --> 00:06:34,380 or church is the scariest thing they could ever frickin' 131 00:06:34,380 --> 00:06:40,820 imagine form something magical with you, 132 00:06:40,820 --> 00:06:43,100 which is a relationship. 133 00:06:43,100 --> 00:06:45,670 For me, all the social media, all this stuff 134 00:06:45,670 --> 00:06:47,980 comes down to relationship. 135 00:06:47,980 --> 00:06:50,460 How can we reach out to people? 136 00:06:50,460 --> 00:06:52,520 And if you knew that someone was searching, 137 00:06:52,520 --> 00:06:55,140 say, that's my home church, First Unitarian Church 138 00:06:55,140 --> 00:06:58,480 of Providence up the hill, and my mother's in the house! 139 00:06:58,480 --> 00:06:59,150 All right. 140 00:06:59,150 --> 00:07:02,250 GA, my hometown. 141 00:07:02,250 --> 00:07:08,340 If someone's wanting to connect with your congregation today, 142 00:07:08,340 --> 00:07:12,710 they don't just walk over and visit. 143 00:07:12,710 --> 00:07:17,760 Whatever's happening in your church is like it's in a wall. 144 00:07:17,760 --> 00:07:19,100 People do church shopping. 145 00:07:19,100 --> 00:07:21,680 People make decisions about their lives 146 00:07:21,680 --> 00:07:23,666 first by searching online. 147 00:07:23,666 --> 00:07:25,540 Maybe they have a conversation with a friend. 148 00:07:25,540 --> 00:07:27,170 They go to a wedding, where they are like, 149 00:07:27,170 --> 00:07:29,090 oh that person's interesting, that minister, 150 00:07:29,090 --> 00:07:32,200 that atheist minister. 151 00:07:32,200 --> 00:07:34,380 But before they do anything, they want to know. 152 00:07:34,380 --> 00:07:36,004 Like I don't go anywhere or do anything 153 00:07:36,004 --> 00:07:37,160 without searching for it. 154 00:07:37,160 --> 00:07:38,580 I want to be informed. 155 00:07:38,580 --> 00:07:39,710 Why? 156 00:07:39,710 --> 00:07:42,810 Because I'm an anxious human being. 157 00:07:42,810 --> 00:07:43,570 I grew up shy. 158 00:07:43,570 --> 00:07:45,320 I want to know everything about everything 159 00:07:45,320 --> 00:07:47,110 before I have to engage in person. 160 00:07:47,110 --> 00:07:49,800 And I think people who want to go to your church 161 00:07:49,800 --> 00:07:53,860 want to know what the heck you have in that box 162 00:07:53,860 --> 00:07:57,260 because a lot of our websites are horrible 163 00:07:57,260 --> 00:07:59,430 and do a horrible job communicating 164 00:07:59,430 --> 00:08:03,100 the beauty, the magic, the mystery, the wonder, the joy, 165 00:08:03,100 --> 00:08:06,080 the love that you can experience in Unitarian Universalist 166 00:08:06,080 --> 00:08:07,390 community. 167 00:08:07,390 --> 00:08:10,220 How are you going to put that in a website? 168 00:08:10,220 --> 00:08:14,040 That's hard copy to write. 169 00:08:14,040 --> 00:08:16,630 The still images don't capture. 170 00:08:16,630 --> 00:08:21,220 If you could reach out to that anxious person who 171 00:08:21,220 --> 00:08:22,460 is searching online-- 172 00:08:22,460 --> 00:08:29,364 Do I go to church for the first time or what are they like? 173 00:08:29,364 --> 00:08:31,382 Who are they? 174 00:08:31,382 --> 00:08:34,880 They might frown at me. 175 00:08:34,880 --> 00:08:38,400 Will they care that I'm there? 176 00:08:38,400 --> 00:08:41,006 They have questions about Unitarian Universalism, 177 00:08:41,006 --> 00:08:44,570 like who are you? 178 00:08:44,570 --> 00:08:46,290 So many questions. 179 00:08:46,290 --> 00:08:47,590 And what do they want to do? 180 00:08:47,590 --> 00:08:50,620 They want to get all the information 181 00:08:50,620 --> 00:08:56,260 they can online without stepping foot in your congregations 182 00:08:56,260 --> 00:09:01,930 so they can decide, yes, I want that and prequalify themselves 183 00:09:01,930 --> 00:09:07,490 as a member of your community before they show up. 184 00:09:07,490 --> 00:09:08,730 Membership is no longer-- 185 00:09:08,730 --> 00:09:11,570 People don't come and say oh, now I'm 186 00:09:11,570 --> 00:09:14,870 going to hang out and get to know you and decide. 187 00:09:14,870 --> 00:09:19,080 They've made the preliminary decision online, 188 00:09:19,080 --> 00:09:21,110 and they're coming to verify. 189 00:09:21,110 --> 00:09:24,320 You have three visits with them to make 190 00:09:24,320 --> 00:09:27,840 a real personal connection, get to know them, 191 00:09:27,840 --> 00:09:29,830 and introduce them to others, and make 192 00:09:29,830 --> 00:09:31,230 them feel like they belong. 193 00:09:31,230 --> 00:09:33,030 Huge obstacle! 194 00:09:33,030 --> 00:09:36,600 So they're searching for Unitarian Universalism. 195 00:09:36,600 --> 00:09:38,440 Maybe they find you on their websites. 196 00:09:38,440 --> 00:09:40,860 But one of the top search engines 197 00:09:40,860 --> 00:09:48,640 on the planet, YouTube, 1.1 billion active monthly users. 198 00:09:48,640 --> 00:09:51,130 So a lot of people, if they're looking for information 199 00:09:51,130 --> 00:09:55,970 about something that is going to-- 200 00:09:55,970 --> 00:09:57,980 I want to know who these people are like. 201 00:09:57,980 --> 00:09:59,660 What are their churches? 202 00:09:59,660 --> 00:10:01,154 What things do they do? 203 00:10:01,154 --> 00:10:02,570 That's the type of stuff that gets 204 00:10:02,570 --> 00:10:05,940 to very visual kind of interactive things. 205 00:10:05,940 --> 00:10:08,851 So they're going to search for video. 206 00:10:08,851 --> 00:10:10,850 Some people will do the text, but many will just 207 00:10:10,850 --> 00:10:15,480 type Unitarian Universalism in on just YouTube directly. 208 00:10:15,480 --> 00:10:18,300 This is what you get if you search, 209 00:10:18,300 --> 00:10:19,550 the first things that come up. 210 00:10:19,550 --> 00:10:22,810 Now, number one, my video! 211 00:10:22,810 --> 00:10:28,710 All right, Peter and Amy, baby! 212 00:10:28,710 --> 00:10:31,080 Now, that video, I should say, is Amy 213 00:10:31,080 --> 00:10:36,490 and I doing some goofy shtick in front of a slide projector 214 00:10:36,490 --> 00:10:44,370 screen intercut with my just asking you, seven years ago, 215 00:10:44,370 --> 00:10:49,490 what are common misconceptions about Unitarian Universalist? 216 00:10:49,490 --> 00:10:54,282 Just what are they? 217 00:10:54,282 --> 00:10:55,770 I didn't hear what you said. 218 00:10:55,770 --> 00:10:56,513 We'll talk later. 219 00:10:56,513 --> 00:10:57,340 [LAUGHTER] 220 00:10:57,340 --> 00:10:59,524 And then sermons. 221 00:10:59,524 --> 00:11:00,349 Audience: Unis! 222 00:11:00,349 --> 00:11:01,140 Peter Bowden: Unis. 223 00:11:01,140 --> 00:11:02,670 Oh, yeah one of the misconceptions. 224 00:11:02,670 --> 00:11:04,310 Uni, uni, there's so many unis. 225 00:11:04,310 --> 00:11:05,170 I hate unis. 226 00:11:05,170 --> 00:11:06,529 They're scary. 227 00:11:06,529 --> 00:11:08,570 The other thing is if you look at the third video 228 00:11:08,570 --> 00:11:15,560 down, this person who I don't know, young adult, just making 229 00:11:15,560 --> 00:11:19,130 videos with like zero production value. 230 00:11:19,130 --> 00:11:23,120 I have gone to a Unitarian Universalist church, 231 00:11:23,120 --> 00:11:25,070 and I connected with it for this reason. 232 00:11:25,070 --> 00:11:28,420 She's telling her story, the value, the meaning. 233 00:11:28,420 --> 00:11:31,150 YouTube is filled with people just 234 00:11:31,150 --> 00:11:33,920 sitting in front of their laptop, 235 00:11:33,920 --> 00:11:36,220 and sticking the camera up their nose 236 00:11:36,220 --> 00:11:40,166 and just telling you what they're feeling. 237 00:11:40,166 --> 00:11:41,880 [LAUGHTER] 238 00:11:41,880 --> 00:11:44,110 And I tell you, my friends, that's 239 00:11:44,110 --> 00:11:49,566 what they want you to do, just not so close enough and not up 240 00:11:49,566 --> 00:11:50,126 the nose. 241 00:11:50,126 --> 00:11:51,470 [LAUGHTER] 242 00:11:51,470 --> 00:11:53,370 There are a lot of ways we can do this. 243 00:11:53,370 --> 00:11:56,210 Now, the nice thing is all of this amounts to, 244 00:11:56,210 --> 00:12:03,120 and these are my big video tips, you can save people's lives, 245 00:12:03,120 --> 00:12:06,440 you can grow your congregation, increase membership, 246 00:12:06,440 --> 00:12:08,980 increase the number of visitors and the number of people 247 00:12:08,980 --> 00:12:13,260 who actually stay, by putting the human beings 248 00:12:13,260 --> 00:12:16,400 in your congregation, who care what you're about, 249 00:12:16,400 --> 00:12:18,460 care about your mission, who love your church, 250 00:12:18,460 --> 00:12:22,700 people who are paid staff, all these people, 251 00:12:22,700 --> 00:12:25,690 to take simple videos about them, 252 00:12:25,690 --> 00:12:29,690 explaining the most basic things. 253 00:12:29,690 --> 00:12:32,270 Do we have interfaith families here? 254 00:12:32,270 --> 00:12:34,860 Do any of you have any interfaith families? 255 00:12:34,860 --> 00:12:35,894 Anyone? 256 00:12:35,894 --> 00:12:37,560 You're all like, I'm not raising my hand 257 00:12:37,560 --> 00:12:39,101 because that's a stupid ass question! 258 00:12:39,101 --> 00:12:40,050 Oops, sorry. 259 00:12:40,050 --> 00:12:41,069 [LAUGHTER] 260 00:12:41,069 --> 00:12:41,860 I'm an independent. 261 00:12:41,860 --> 00:12:43,040 I don't work for the UU. 262 00:12:43,040 --> 00:12:44,990 You can edit that all out. 263 00:12:44,990 --> 00:12:47,230 That's a dumb question, Peter, because we all 264 00:12:47,230 --> 00:12:48,690 have interfaith questions. 265 00:12:48,690 --> 00:12:52,026 To which, I say, where's the video, losers? 266 00:12:52,026 --> 00:12:54,210 [LAUGHTER] 267 00:12:54,210 --> 00:12:59,850 There's no videos, like your congregation or even just UUs 268 00:12:59,850 --> 00:13:02,470 at large talking about that issue. 269 00:13:02,470 --> 00:13:06,150 There's so many things we could say about what we care about. 270 00:13:06,150 --> 00:13:10,580 Every new member is a potential video testimonial. 271 00:13:10,580 --> 00:13:11,772 How'd you come to connect? 272 00:13:11,772 --> 00:13:13,230 Now, we haven't done a lot of that. 273 00:13:13,230 --> 00:13:14,590 So the culture isn't there. 274 00:13:14,590 --> 00:13:16,480 So at first, we might have to do a little more work 275 00:13:16,480 --> 00:13:17,440 to get people to share. 276 00:13:17,440 --> 00:13:20,780 But if you can get, a lot of times 277 00:13:20,780 --> 00:13:23,880 we have people stand up in front of the congregation 278 00:13:23,880 --> 00:13:27,070 during the newcomer welcome, the seven people, 279 00:13:27,070 --> 00:13:28,670 and they start saying a little bit. 280 00:13:28,670 --> 00:13:30,440 But we don't hear too much about them 281 00:13:30,440 --> 00:13:32,890 because we don't want it to go too long. 282 00:13:32,890 --> 00:13:38,390 Imagine if each of those was just a simple recorded video. 283 00:13:38,390 --> 00:13:40,870 Maybe not everyone wants to share that publicly, 284 00:13:40,870 --> 00:13:42,740 but some will. 285 00:13:42,740 --> 00:13:48,280 Maybe you could put that in a private area. 286 00:13:48,280 --> 00:13:50,530 Some congregations have private areas of the websites, 287 00:13:50,530 --> 00:13:51,950 but where we're really helping. 288 00:13:51,950 --> 00:13:53,810 I think we should just put it out there. 289 00:13:53,810 --> 00:13:54,680 We can say, hey. 290 00:13:54,680 --> 00:13:56,460 Part of joining this congregation 291 00:13:56,460 --> 00:13:58,010 is we share the stories. 292 00:13:58,010 --> 00:13:59,000 Share the stories. 293 00:13:59,000 --> 00:14:01,350 You can opt out. 294 00:14:01,350 --> 00:14:04,910 Top left, there's some great videos out there 295 00:14:04,910 --> 00:14:06,920 about, this is what you can expect 296 00:14:06,920 --> 00:14:09,400 when you come to worship. 297 00:14:09,400 --> 00:14:12,880 And it's just a few simple shots of what it looks like 298 00:14:12,880 --> 00:14:14,550 and people explaining. 299 00:14:14,550 --> 00:14:20,390 I love that because it reduces the anxiety. 300 00:14:20,390 --> 00:14:21,030 Have children? 301 00:14:21,030 --> 00:14:23,800 Want children? 302 00:14:23,800 --> 00:14:25,514 Who's your religious educator? 303 00:14:25,514 --> 00:14:26,680 What are you teaching about? 304 00:14:26,680 --> 00:14:31,240 There's hardly any videos about what we teach our children. 305 00:14:31,240 --> 00:14:33,920 And we teach so many different things. 306 00:14:33,920 --> 00:14:37,190 There's some good stuff about OWL, but there's not much. 307 00:14:37,190 --> 00:14:42,040 So my challenge for you is take anything 308 00:14:42,040 --> 00:14:45,552 you think someone's going to care about, 309 00:14:45,552 --> 00:14:47,260 that's going to be one of their questions 310 00:14:47,260 --> 00:14:49,640 about your congregation, take the person who 311 00:14:49,640 --> 00:14:51,470 knows about that in your congregation, 312 00:14:51,470 --> 00:14:53,150 and share a short little video. 313 00:14:53,150 --> 00:14:54,899 We're not making big videos because we 314 00:14:54,899 --> 00:14:57,440 want to be able to share little things that are like a minute 315 00:14:57,440 --> 00:15:01,080 long or so and just share them through your social media 316 00:15:01,080 --> 00:15:01,990 stream. 317 00:15:01,990 --> 00:15:03,900 If you have a religious education program, 318 00:15:03,900 --> 00:15:06,640 put your religious educator on the top 319 00:15:06,640 --> 00:15:09,020 of that page with an introduction. 320 00:15:09,020 --> 00:15:13,116 Hey, here's an overview of our program for the coming year. 321 00:15:13,116 --> 00:15:14,490 Click go to the youth group page. 322 00:15:14,490 --> 00:15:16,780 Oh, meet our youth advisors. 323 00:15:16,780 --> 00:15:22,924 You can do all of this with just a cellphone. 324 00:15:22,924 --> 00:15:24,340 Over the past few years, I've been 325 00:15:24,340 --> 00:15:25,440 doing work for the UU world. 326 00:15:25,440 --> 00:15:27,148 I'm not doing it now because I'm focusing 327 00:15:27,148 --> 00:15:30,550 on my shameless self-promotion. 328 00:15:30,550 --> 00:15:35,620 But if you have an iPhone, Android phone, 329 00:15:35,620 --> 00:15:39,650 any kind of a smartphone, they all come with video cameras 330 00:15:39,650 --> 00:15:44,200 now, beautiful HD video. 331 00:15:44,200 --> 00:15:45,970 You have the power, my friends. 332 00:15:45,970 --> 00:15:47,720 Raise your hand if you have a video camera 333 00:15:47,720 --> 00:15:49,240 in your pocket right now. 334 00:15:49,240 --> 00:15:50,180 Almost everyone-- 335 00:15:50,180 --> 00:15:54,460 No, it's like 2/3. 336 00:15:54,460 --> 00:15:57,520 So now one of the reasons why we don't 337 00:15:57,520 --> 00:16:01,450 have very many videos of this nature out there 338 00:16:01,450 --> 00:16:06,240 is because taking good video is hard because we've 339 00:16:06,240 --> 00:16:08,830 been trained to make crappy videos.-- 340 00:16:08,830 --> 00:16:09,840 I've already said crap. 341 00:16:09,840 --> 00:16:11,930 So now I'm going to say crappy because I'm all in. 342 00:16:11,930 --> 00:16:12,429 All right. 343 00:16:12,429 --> 00:16:18,012 So how do we move to not have horrible-- 344 00:16:18,012 --> 00:16:20,560 Where is my time? 345 00:16:20,560 --> 00:16:22,560 --not have horrible videos? 346 00:16:22,560 --> 00:16:27,450 We just have to stop doing the things that make them stink, 347 00:16:27,450 --> 00:16:29,201 which is actually really easy. 348 00:16:29,201 --> 00:16:29,700 OK. 349 00:16:29,700 --> 00:16:33,060 So I am going to teach you right now. 350 00:16:33,060 --> 00:16:35,340 And here's my challenge to you. 351 00:16:35,340 --> 00:16:38,115 If you care enough about what we're doing here 352 00:16:38,115 --> 00:16:41,290 in your congregation to come all the way to Providence 353 00:16:41,290 --> 00:16:43,680 and especially to put on one of those yellow shirts, 354 00:16:43,680 --> 00:16:45,780 like I don't do yellow, but some of you 355 00:16:45,780 --> 00:16:47,590 are like going all yellow,-- 356 00:16:47,590 --> 00:16:48,270 [LAUGHTER] 357 00:16:48,270 --> 00:16:52,700 I would challenge you to let someone take your phone 358 00:16:52,700 --> 00:16:57,870 or help each other, take turns recording yourself saying why 359 00:16:57,870 --> 00:17:01,650 you're here or here's a little something about what's going on 360 00:17:01,650 --> 00:17:03,990 that you can share with your congregation. 361 00:17:03,990 --> 00:17:05,900 You can actually take the video, and then 362 00:17:05,900 --> 00:17:09,089 when you go someplace with WIFI, upload it to your Facebook page 363 00:17:09,089 --> 00:17:12,680 or save it to do something at home when you go back. 364 00:17:12,680 --> 00:17:14,000 Tools that I use. 365 00:17:14,000 --> 00:17:16,420 The app that comes with a camera. 366 00:17:16,420 --> 00:17:18,819 We're not talking about doing fancy editing. 367 00:17:18,819 --> 00:17:20,844 We're just saying, one person. 368 00:17:20,844 --> 00:17:22,760 You're filming them from like the belly button 369 00:17:22,760 --> 00:17:27,159 up to the head, OK, and holding it still and recording. 370 00:17:27,159 --> 00:17:28,950 You don't need any fancy software for that. 371 00:17:28,950 --> 00:17:32,130 You don't need Photoshop or editing stuff. 372 00:17:32,130 --> 00:17:34,890 If you want to do fancy editing, my friends, for free 373 00:17:34,890 --> 00:17:36,840 you can get the YouTube Capture app. 374 00:17:36,840 --> 00:17:39,539 I know that works for Apple devices. 375 00:17:39,539 --> 00:17:41,580 I'm not sure if they've released the Android yet. 376 00:17:41,580 --> 00:17:47,080 You can actually take a video, press record, then stop, 377 00:17:47,080 --> 00:17:48,870 move your camera, take another one, 378 00:17:48,870 --> 00:17:51,804 record, record, get a whole bunch of clips, 379 00:17:51,804 --> 00:17:53,220 and then right there go, I'm going 380 00:17:53,220 --> 00:17:57,320 to slide them around, change the order, trim this one and boom! 381 00:17:57,320 --> 00:18:00,640 I just published an amazing video about love 382 00:18:00,640 --> 00:18:03,400 reaches out at WaterFire in Providence, Rhode Island. 383 00:18:03,400 --> 00:18:05,040 And it's just going to be like we're 384 00:18:05,040 --> 00:18:06,370 going to take in the scenery. 385 00:18:06,370 --> 00:18:08,485 And I'm not working for the UU world this year 386 00:18:08,485 --> 00:18:09,860 so maybe it'd be good for you all 387 00:18:09,860 --> 00:18:13,975 to take videos of WaterFire and our witness event. 388 00:18:13,975 --> 00:18:15,790 Hint, hint, hint, hint, hint. 389 00:18:15,790 --> 00:18:19,580 But so someone should play with that. 390 00:18:19,580 --> 00:18:22,830 The third one I use, and I think this is where some of you 391 00:18:22,830 --> 00:18:24,940 could start having some real fun, if you're 392 00:18:24,940 --> 00:18:26,500 on Twitter especially, Vine. 393 00:18:26,500 --> 00:18:30,000 This is the video program tool that Twitter put out. 394 00:18:30,000 --> 00:18:33,070 You record with this six second videos. 395 00:18:33,070 --> 00:18:35,740 You pull out your phone, when you're 396 00:18:35,740 --> 00:18:39,350 using that app you press the screen, and it records. 397 00:18:39,350 --> 00:18:40,930 If you lift your thumb up, it stops. 398 00:18:40,930 --> 00:18:43,204 So you can do some little bursts of things. 399 00:18:43,204 --> 00:18:44,620 So you can make some fun movement. 400 00:18:44,620 --> 00:18:47,890 Or I shared one the other day showing 401 00:18:47,890 --> 00:18:50,260 there's a wall of hope or something 402 00:18:50,260 --> 00:18:52,940 near the WaterFire basin. 403 00:18:52,940 --> 00:18:58,400 These are great because you're just sharing a moment. 404 00:18:58,400 --> 00:19:00,720 Anyone ever go to a rally? 405 00:19:00,720 --> 00:19:01,410 Rallies? 406 00:19:01,410 --> 00:19:02,580 Oh my god. 407 00:19:02,580 --> 00:19:05,660 You've got to go to some rallies, people. 408 00:19:05,660 --> 00:19:10,700 But whether it's something in congregational life-- 409 00:19:10,700 --> 00:19:12,360 And I do think we should let people 410 00:19:12,360 --> 00:19:15,930 know if we're going to film them, permissions. 411 00:19:15,930 --> 00:19:17,669 I'm TV background. 412 00:19:17,669 --> 00:19:19,960 Public events, though, if you're at a big public event, 413 00:19:19,960 --> 00:19:22,990 especially with a witness focus, fair game. 414 00:19:22,990 --> 00:19:26,960 So to just take a six second thing 415 00:19:26,960 --> 00:19:29,340 and share it when you publish these vines, 416 00:19:29,340 --> 00:19:31,400 you can have it go out to Facebook and Twitter, 417 00:19:31,400 --> 00:19:32,630 and they loop the videos. 418 00:19:32,630 --> 00:19:34,650 So you're just capturing a moment. 419 00:19:34,650 --> 00:19:37,085 So the other day I walked by my home church because hey, 420 00:19:37,085 --> 00:19:40,550 I'm in my hometown. 421 00:19:40,550 --> 00:19:44,530 I'm just showing you I have a big, awesome beautiful steeple 422 00:19:44,530 --> 00:19:45,290 on my home church. 423 00:19:45,290 --> 00:19:46,180 All right. 424 00:19:46,180 --> 00:19:46,680 La, la, la. 425 00:19:46,680 --> 00:19:47,567 That's fun. 426 00:19:47,567 --> 00:19:48,900 But interesting for some people. 427 00:19:48,900 --> 00:19:52,400 Maybe somebody wants to go check out the steeple because, 428 00:19:52,400 --> 00:19:53,960 oh that's interesting. 429 00:19:53,960 --> 00:19:57,150 I'm at the Peace Parade in Boston. 430 00:19:57,150 --> 00:20:00,730 That's the biggest rainbow flag I ever saw. 431 00:20:00,730 --> 00:20:02,190 And I want all the people following 432 00:20:02,190 --> 00:20:04,320 me to know that I love rainbow flags. 433 00:20:04,320 --> 00:20:06,960 I'm going to put on hashtag rainbows 434 00:20:06,960 --> 00:20:09,460 and hashtag marriage equality. 435 00:20:09,460 --> 00:20:11,190 I also love divestment. 436 00:20:11,190 --> 00:20:12,490 I hope we divest. 437 00:20:12,490 --> 00:20:14,340 So here. 438 00:20:14,340 --> 00:20:16,450 I'll go to rallies about divestment at Harvard 439 00:20:16,450 --> 00:20:20,580 and elsewhere and just share short little bursts. 440 00:20:20,580 --> 00:20:21,670 So that what does this do? 441 00:20:21,670 --> 00:20:25,365 It's rich media that is giving people a sense. 442 00:20:25,365 --> 00:20:29,620 And it's so short. 443 00:20:29,620 --> 00:20:30,990 I watch my language. 444 00:20:30,990 --> 00:20:34,420 So short they can't even make the decision 445 00:20:34,420 --> 00:20:37,045 to not watch it because it's only six seconds, which 446 00:20:37,045 --> 00:20:37,800 is great. 447 00:20:37,800 --> 00:20:40,050 So what we're doing is communicating via the stream. 448 00:20:40,050 --> 00:20:41,900 So here is, for those of you who are 449 00:20:41,900 --> 00:20:43,980 going to try this video, my crash course. 450 00:20:43,980 --> 00:20:46,160 I've got three pages of tips on that 451 00:20:46,160 --> 00:20:48,960 leadingcongregations.com/handouts. 452 00:20:48,960 --> 00:20:51,520 Number one, treat it like a still camera. 453 00:20:51,520 --> 00:20:52,520 Hold it still. 454 00:20:52,520 --> 00:20:54,997 As soon as you start going like this, where's the kid? 455 00:20:54,997 --> 00:20:56,080 Where's, what's happening? 456 00:20:56,080 --> 00:20:57,496 People are going to stop watching. 457 00:20:57,496 --> 00:21:00,990 So just. 458 00:21:00,990 --> 00:21:01,776 That's it. 459 00:21:01,776 --> 00:21:03,210 OK. 460 00:21:03,210 --> 00:21:04,210 Just focus on people. 461 00:21:04,210 --> 00:21:05,070 Don't get fancy. 462 00:21:05,070 --> 00:21:06,600 You're not ready for that. 463 00:21:06,600 --> 00:21:07,760 So focus on people. 464 00:21:07,760 --> 00:21:10,450 And when you're having people share their stories, 465 00:21:10,450 --> 00:21:11,950 it's just like you're replicating. 466 00:21:11,950 --> 00:21:15,080 The viewer is standing having a normal conversation, 467 00:21:15,080 --> 00:21:17,930 not awkward up close conversation, not so 468 00:21:17,930 --> 00:21:22,670 far back that you can't see the person's face and the eyes. 469 00:21:22,670 --> 00:21:24,700 Record with the sunlight or a bright light 470 00:21:24,700 --> 00:21:28,870 behind you so that it's shining on their beautiful faces, 471 00:21:28,870 --> 00:21:30,930 and it doesn't make the whole thing go dark, 472 00:21:30,930 --> 00:21:33,370 like if you film into the light. 473 00:21:33,370 --> 00:21:36,340 And since we all use the mobile devices, 474 00:21:36,340 --> 00:21:41,240 if you press and hold the screen on your mobile devices, 475 00:21:41,240 --> 00:21:46,210 like iPhones and such, it'll focus, 476 00:21:46,210 --> 00:21:50,040 it'll adjust the exposure on whatever you're holding on, 477 00:21:50,040 --> 00:21:54,640 and it'll adjust the color to look real nice. 478 00:21:54,640 --> 00:21:57,077 And five, when you can-- 479 00:21:57,077 --> 00:21:58,910 Well, I don't know what device you're using. 480 00:21:58,910 --> 00:22:00,290 We'll do tech after. 481 00:22:00,290 --> 00:22:03,740 And five, when you can, if you can use a tripod, 482 00:22:03,740 --> 00:22:06,680 if you're doing something a little longer, that's great. 483 00:22:06,680 --> 00:22:09,630 But just doing those things can massively 484 00:22:09,630 --> 00:22:14,440 reduce the horribleness of your videos. 485 00:22:14,440 --> 00:22:17,390 And I think we can really reach out 486 00:22:17,390 --> 00:22:20,610 to more people in a way that can bring them 487 00:22:20,610 --> 00:22:21,750 into our communities. 488 00:22:21,750 --> 00:22:24,410 So for, I already told you, the handouts 489 00:22:24,410 --> 00:22:26,010 leadingcongregations.com. 490 00:22:26,010 --> 00:22:28,650 I just want to close by saying, we 491 00:22:28,650 --> 00:22:32,180 talk a lot about the interdependent web 492 00:22:32,180 --> 00:22:33,690 of all existence. 493 00:22:33,690 --> 00:22:38,490 And you know what, actually we're given one. 494 00:22:38,490 --> 00:22:42,760 This is an image of Facebook connections. 495 00:22:42,760 --> 00:22:45,470 We are all connected. 496 00:22:45,470 --> 00:22:47,710 And so my wish for all of you is that we 497 00:22:47,710 --> 00:22:50,350 start playing with this technology 498 00:22:50,350 --> 00:22:54,401 and use it to help people move through that wall. 499 00:22:54,401 --> 00:23:02,334 [APPLAUSE] 500 00:23:02,334 --> 00:23:04,250 Susanne Skubik Intriligator: Thank you, Peter. 501 00:23:04,250 --> 00:23:04,950 Questions. 502 00:23:04,950 --> 00:23:07,710 Please rise to the question mic. 503 00:23:07,710 --> 00:23:10,230