1 00:00:00,000 --> 00:00:07,930 2 00:00:07,930 --> 00:00:11,446 Speaker 1: Reverend Doctor Andy Pakula. 3 00:00:11,446 --> 00:00:16,750 [APPLAUSE] 4 00:00:16,750 --> 00:00:18,560 Rev Dr. Andy Pakula: Hi. 5 00:00:18,560 --> 00:00:20,540 First of all, I have a confession to make, 6 00:00:20,540 --> 00:00:23,910 which is that doctor part, that's in biology. 7 00:00:23,910 --> 00:00:26,780 So don't think I actually know anything 8 00:00:26,780 --> 00:00:28,190 about what I'm talking about. 9 00:00:28,190 --> 00:00:30,450 The Reverend's part real. 10 00:00:30,450 --> 00:00:34,140 I also want to say I live in England and England is 11 00:00:34,140 --> 00:00:35,670 a very different place. 12 00:00:35,670 --> 00:00:40,670 So some of what you'll see is context dependent. 13 00:00:40,670 --> 00:00:46,340 I say things on Twitter that are particular to a country that 14 00:00:46,340 --> 00:00:48,470 is effectively a secular country. 15 00:00:48,470 --> 00:00:50,580 As you know, the rest of the developed world 16 00:00:50,580 --> 00:00:53,000 is not like the United States. 17 00:00:53,000 --> 00:00:57,030 And 5% of the population in the United Kingdom 18 00:00:57,030 --> 00:01:00,910 attend religious services with any regularity. 19 00:01:00,910 --> 00:01:03,720 5% versus about 10 times that here. 20 00:01:03,720 --> 00:01:08,470 So it's a different world. 21 00:01:08,470 --> 00:01:10,120 Confession time. 22 00:01:10,120 --> 00:01:15,010 How many of you actually have Twitter accounts? 23 00:01:15,010 --> 00:01:15,980 Quite a few. 24 00:01:15,980 --> 00:01:19,820 How many of you have ever tweeted? 25 00:01:19,820 --> 00:01:23,780 How many have tweeted in the past two weeks? 26 00:01:23,780 --> 00:01:27,330 How many of you use hashtags? 27 00:01:27,330 --> 00:01:31,710 How many of you retweet? 28 00:01:31,710 --> 00:01:32,480 OK, great. 29 00:01:32,480 --> 00:01:33,620 So I have some idea. 30 00:01:33,620 --> 00:01:37,740 And how many of you have never been on Twitter in your life? 31 00:01:37,740 --> 00:01:38,240 OK. 32 00:01:38,240 --> 00:01:38,750 Fantastic. 33 00:01:38,750 --> 00:01:40,340 No, that's great. 34 00:01:40,340 --> 00:01:44,710 And I will be a little bit too basic 35 00:01:44,710 --> 00:01:47,070 for some of you who are the experts. 36 00:01:47,070 --> 00:01:50,760 And I will be a lot too fast for some of you 37 00:01:50,760 --> 00:01:51,700 who've never done it. 38 00:01:51,700 --> 00:01:57,720 So, forgive me all of you, because it will all be wrong. 39 00:01:57,720 --> 00:02:00,560 What can Twitter do for your congregation? 40 00:02:00,560 --> 00:02:04,140 Twitter-- and I'm glad to piggy back 41 00:02:04,140 --> 00:02:07,090 on a lot of what Joanne said-- Joanna-- 42 00:02:07,090 --> 00:02:13,770 because this is about evangelism outreach. 43 00:02:13,770 --> 00:02:16,620 I would say there are two things that I use Twitter for. 44 00:02:16,620 --> 00:02:20,950 One is outreach, that is reaching people who are not yet 45 00:02:20,950 --> 00:02:23,960 or never will be maybe Unitarians or Unitarian 46 00:02:23,960 --> 00:02:25,000 Universalists. 47 00:02:25,000 --> 00:02:26,610 And the other is social justice. 48 00:02:26,610 --> 00:02:30,160 How do we get our word out there about the way 49 00:02:30,160 --> 00:02:33,580 things should be in the world? 50 00:02:33,580 --> 00:02:35,950 This is my Twitter profile. 51 00:02:35,950 --> 00:02:38,750 Everybody on Twitter has a profile. 52 00:02:38,750 --> 00:02:42,230 Make your Twitter profile interesting. 53 00:02:42,230 --> 00:02:44,560 Now, mine says-- and I don't know if you can read it-- 54 00:02:44,560 --> 00:02:47,420 but it says an atheist minister. 55 00:02:47,420 --> 00:02:50,660 I believe in good, not God. 56 00:02:50,660 --> 00:02:54,470 Now I know that for a Unitarian Universalist audience, 57 00:02:54,470 --> 00:02:57,850 we would say we want to be more inclusive than that. 58 00:02:57,850 --> 00:03:01,080 I'm not reaching for Unitarian Universalist audience. 59 00:03:01,080 --> 00:03:03,520 I'm reaching for the people who haven't found us yet. 60 00:03:03,520 --> 00:03:07,040 And in a country where only 5% of the population 61 00:03:07,040 --> 00:03:09,750 has any interest in church, I want 62 00:03:09,750 --> 00:03:12,040 to signal we are something different. 63 00:03:12,040 --> 00:03:16,680 So we also have a congregational account. 64 00:03:16,680 --> 00:03:18,320 This is my personal account. 65 00:03:18,320 --> 00:03:23,380 Congregational account would be more inclusive looking. 66 00:03:23,380 --> 00:03:27,450 This is meant so that when I follow somebody, 67 00:03:27,450 --> 00:03:29,120 they will see my profile, and they 68 00:03:29,120 --> 00:03:30,780 will say oh, it's a minister. 69 00:03:30,780 --> 00:03:32,790 But oh, wow, that's interesting. 70 00:03:32,790 --> 00:03:34,370 And they might actually look. 71 00:03:34,370 --> 00:03:36,620 So that's important. 72 00:03:36,620 --> 00:03:41,860 I have 29,000 followers. 73 00:03:41,860 --> 00:03:43,140 And I'll talk about how-- 74 00:03:43,140 --> 00:03:43,640 [WHISTLE] 75 00:03:43,640 --> 00:03:44,700 Yeah, Woo. 76 00:03:44,700 --> 00:03:49,230 And I'll talk about how that happens 77 00:03:49,230 --> 00:03:53,270 and it's not as impressive as you might think. 78 00:03:53,270 --> 00:03:54,870 Tweeting. 79 00:03:54,870 --> 00:03:57,360 What's the limit? 80 00:03:57,360 --> 00:03:59,500 140 characters. 81 00:03:59,500 --> 00:04:01,030 That's all you get. 82 00:04:01,030 --> 00:04:07,760 Which if you have been subjected to vast amounts of talking, 83 00:04:07,760 --> 00:04:10,190 which some Unitarian Universalists are really 84 00:04:10,190 --> 00:04:12,560 good at because we are very wordy, 85 00:04:12,560 --> 00:04:15,610 there's something really refreshing about being limited 86 00:04:15,610 --> 00:04:18,760 to 140 characters. 87 00:04:18,760 --> 00:04:20,550 And it's like a haiku, right? 88 00:04:20,550 --> 00:04:22,800 You have your very stuck in a particular form 89 00:04:22,800 --> 00:04:24,400 and that gives you a lot of power. 90 00:04:24,400 --> 00:04:26,670 So you have 140 characters. 91 00:04:26,670 --> 00:04:28,910 Other than that it's like a blog. 92 00:04:28,910 --> 00:04:32,640 It's really tiny and you could put in links. 93 00:04:32,640 --> 00:04:35,610 You could put in images by putting in links to images. 94 00:04:35,610 --> 00:04:39,290 And everything Joanna said about images in Facebook 95 00:04:39,290 --> 00:04:40,180 is true for Twitter. 96 00:04:40,180 --> 00:04:44,020 It's images are important, images get seen. 97 00:04:44,020 --> 00:04:46,290 And you can use hashtags, which I 98 00:04:46,290 --> 00:04:48,350 will talk about hashtags are effectively 99 00:04:48,350 --> 00:04:51,680 keywords that help people to find what you're saying 100 00:04:51,680 --> 00:04:54,370 or help you to find what somebody else is saying 101 00:04:54,370 --> 00:04:58,080 that's relevant to you. 102 00:04:58,080 --> 00:05:02,760 This is the most important thing in everything we do. 103 00:05:02,760 --> 00:05:06,710 And it goes for social media and everything else. 104 00:05:06,710 --> 00:05:10,280 Who are we trying to talk to and why? 105 00:05:10,280 --> 00:05:12,150 Why are we here? 106 00:05:12,150 --> 00:05:13,460 What is our purpose? 107 00:05:13,460 --> 00:05:15,720 If we don't know our purpose, and we 108 00:05:15,720 --> 00:05:18,878 don't know who we're trying to talk to, don't bother. 109 00:05:18,878 --> 00:05:21,300 Right? 110 00:05:21,300 --> 00:05:24,351 It's all about knowing who you're trying to reach 111 00:05:24,351 --> 00:05:25,850 and why you're trying to reach them. 112 00:05:25,850 --> 00:05:29,070 Are you trying to change their minds? 113 00:05:29,070 --> 00:05:33,230 Are you trying to intrigue them enough to come and visit you? 114 00:05:33,230 --> 00:05:37,350 Are you trying to interest them in Unitarian Universalism? 115 00:05:37,350 --> 00:05:39,250 Are you trying to get them to see 116 00:05:39,250 --> 00:05:43,680 a different side of the same sex marriage story? 117 00:05:43,680 --> 00:05:46,600 Know what you're trying to do and know 118 00:05:46,600 --> 00:05:50,060 who you're trying to say it to. 119 00:05:50,060 --> 00:05:52,610 Now, Twitter stuff. 120 00:05:52,610 --> 00:05:58,350 In Twitter everyone, when you follow someone, 121 00:05:58,350 --> 00:06:02,180 everything that they tweet shows up in your stream. 122 00:06:02,180 --> 00:06:06,730 Now when you have-- when you're only following two people, 123 00:06:06,730 --> 00:06:11,050 you have a very nice tidy, quiet stream. 124 00:06:11,050 --> 00:06:15,240 And these things move and they will move very slowly. 125 00:06:15,240 --> 00:06:20,980 When you're following 22,000 people-- it's a fire hose 126 00:06:20,980 --> 00:06:22,380 and you can't see anything. 127 00:06:22,380 --> 00:06:26,290 OK? 128 00:06:26,290 --> 00:06:28,540 Same goes for people who follow you. 129 00:06:28,540 --> 00:06:30,870 If there are following a million people 130 00:06:30,870 --> 00:06:36,084 they will never see things in their raw stream. 131 00:06:36,084 --> 00:06:38,500 If they're following only a few people and they follow you 132 00:06:38,500 --> 00:06:41,450 they will definitely see what you're saying. 133 00:06:41,450 --> 00:06:44,140 So that is the reality. 134 00:06:44,140 --> 00:06:49,370 And a lot of what you have to do as a Twitter strategy is figure 135 00:06:49,370 --> 00:06:53,920 out, OK, how are we going to make sure that they actually 136 00:06:53,920 --> 00:06:54,550 can see us? 137 00:06:54,550 --> 00:06:57,170 There's a jumble of words out there. 138 00:06:57,170 --> 00:06:58,940 A gazillion words. 139 00:06:58,940 --> 00:07:03,840 The average Twitter user, I think, is following 200 people. 140 00:07:03,840 --> 00:07:07,790 And so they're seeing roughly 1,000 tweets a day. 141 00:07:07,790 --> 00:07:14,190 What is going to get them to see what you say? 142 00:07:14,190 --> 00:07:16,500 And that's key. 143 00:07:16,500 --> 00:07:20,210 So there are two key challenges in Twitter. 144 00:07:20,210 --> 00:07:24,070 Just two because I'm not Trinitarian or else I'd 145 00:07:24,070 --> 00:07:26,680 have three. 146 00:07:26,680 --> 00:07:28,130 I should only have one. 147 00:07:28,130 --> 00:07:32,580 Actually, because I'm a non-theist I should have zero. 148 00:07:32,580 --> 00:07:34,650 There are no things important about Twitter. 149 00:07:34,650 --> 00:07:38,720 No, there's two challenges. 150 00:07:38,720 --> 00:07:42,130 And this is true whether you're putting out a newspaper, 151 00:07:42,130 --> 00:07:45,472 whether your running a congregation 152 00:07:45,472 --> 00:07:48,970 and want people to notice you, whatever it is. 153 00:07:48,970 --> 00:07:51,890 First you have to get people to notice 154 00:07:51,890 --> 00:07:54,600 and second you have to get them to engage. 155 00:07:54,600 --> 00:07:59,560 So you can have a fantastic service in your congregation, 156 00:07:59,560 --> 00:08:03,820 but if nobody ever shows up to the door, 157 00:08:03,820 --> 00:08:05,930 then nothing's going to happen. 158 00:08:05,930 --> 00:08:08,430 And you can have lots of people showing to the door and then 159 00:08:08,430 --> 00:08:11,457 if there's nothing good there, guess what? 160 00:08:11,457 --> 00:08:12,290 They're not staying. 161 00:08:12,290 --> 00:08:14,210 So same thing. 162 00:08:14,210 --> 00:08:17,390 You can have a huge distribution on your newspaper 163 00:08:17,390 --> 00:08:21,580 and if the content is terrible, there's no point. 164 00:08:21,580 --> 00:08:24,710 Great content, no distribution, also no point. 165 00:08:24,710 --> 00:08:27,600 So we've got those two challenges. 166 00:08:27,600 --> 00:08:31,530 So how do you get your tweets seen? 167 00:08:31,530 --> 00:08:35,039 And the first thing is get more followers. 168 00:08:35,039 --> 00:08:37,780 The second thing is get other people 169 00:08:37,780 --> 00:08:42,210 to share-- what's in Facebook is called share, in Twitter 170 00:08:42,210 --> 00:08:45,860 is called retweet, same thing. 171 00:08:45,860 --> 00:08:50,710 Get other people to rebroadcast what you've said. 172 00:08:50,710 --> 00:08:55,370 Which means that their followers will then see it. 173 00:08:55,370 --> 00:08:59,870 So that expands, magnifiers, potentially hugely 174 00:08:59,870 --> 00:09:01,880 the sorts of things that get out there. 175 00:09:01,880 --> 00:09:04,160 And the second and the third is-- see, 176 00:09:04,160 --> 00:09:07,460 now I am Trinitarian-- that is hash tag yourself. 177 00:09:07,460 --> 00:09:13,530 Use hashtags, which provide ways that people can find you. 178 00:09:13,530 --> 00:09:22,670 And I'm going to talk about each of those a little bit more. 179 00:09:22,670 --> 00:09:27,830 How do you do get people to engage? 180 00:09:27,830 --> 00:09:31,200 Right, so you you've got them to follow you. 181 00:09:31,200 --> 00:09:33,290 They're occasionally seeing your tweets. 182 00:09:33,290 --> 00:09:37,420 How will they-- why would they be interested? 183 00:09:37,420 --> 00:09:41,130 I mean, you know how many people are on Twitter now? 184 00:09:41,130 --> 00:09:43,310 A billion. 185 00:09:43,310 --> 00:09:48,010 And there's something like 200 million who use it regularly. 186 00:09:48,010 --> 00:09:50,150 How are they going to see you? 187 00:09:50,150 --> 00:09:57,360 You're a little congregation in wherever. 188 00:09:57,360 --> 00:10:00,040 Why would they want to pay attention to your tweets? 189 00:10:00,040 --> 00:10:01,820 And you could say very nice things. 190 00:10:01,820 --> 00:10:07,090 Have a nice day, isn't it beautiful. 191 00:10:07,090 --> 00:10:09,320 You've got to be interesting. 192 00:10:09,320 --> 00:10:13,200 There's got to be some reason that people want to-- they say, 193 00:10:13,200 --> 00:10:16,700 oh, that person's got something really interesting to say. 194 00:10:16,700 --> 00:10:19,880 I'm going to make sure that I watch them. 195 00:10:19,880 --> 00:10:22,690 And there's lots of tools in Twitter 196 00:10:22,690 --> 00:10:25,510 so that you can choose particular people 197 00:10:25,510 --> 00:10:26,550 that you want to watch. 198 00:10:26,550 --> 00:10:29,790 And I'm not going to go through all the kinds of tools. 199 00:10:29,790 --> 00:10:32,280 It's suggest one of the best resources for learning 200 00:10:32,280 --> 00:10:34,910 about any of these technologies at a basic level 201 00:10:34,910 --> 00:10:36,140 is just go to YouTube. 202 00:10:36,140 --> 00:10:39,170 And say, help me with Twitter. 203 00:10:39,170 --> 00:10:45,590 Basic Twitter, basic Facebook, hashtags, any of those things. 204 00:10:45,590 --> 00:10:49,080 10 people have done great videos on them. 205 00:10:49,080 --> 00:10:53,160 Some of them are Peter Boden. 206 00:10:53,160 --> 00:10:54,850 Maybe 5 of them are Peter Boden. 207 00:10:54,850 --> 00:11:01,450 Anyway, be interesting, people will watch you. 208 00:11:01,450 --> 00:11:02,810 Being watched is important. 209 00:11:02,810 --> 00:11:05,170 Be helpful. 210 00:11:05,170 --> 00:11:08,230 Can you imagine how to be helpful on Twitter? 211 00:11:08,230 --> 00:11:13,390 It's much like the way you can be helpful in the real world. 212 00:11:13,390 --> 00:11:15,980 When somebody needs something, when somebody's 213 00:11:15,980 --> 00:11:20,410 expressing a need, you point them to a resource. 214 00:11:20,410 --> 00:11:21,930 Isn't that what we do? 215 00:11:21,930 --> 00:11:25,270 I mean, none of us are expert fixing everything, 216 00:11:25,270 --> 00:11:28,420 but we tell them hey you might want to find this. 217 00:11:28,420 --> 00:11:31,120 Or you two might want to talk to each other. 218 00:11:31,120 --> 00:11:35,260 You can introduce people on Twitter, you can help people. 219 00:11:35,260 --> 00:11:38,620 And be human. 220 00:11:38,620 --> 00:11:41,520 Twitter is not a newspaper. 221 00:11:41,520 --> 00:11:45,810 People will engage with you if you come across as human. 222 00:11:45,810 --> 00:11:47,700 If you come across as an institution, 223 00:11:47,700 --> 00:11:50,870 if you come across as a corporation, 224 00:11:50,870 --> 00:11:53,210 they might look for what's useful, 225 00:11:53,210 --> 00:11:57,070 but they're not going to engage with you in that way. 226 00:11:57,070 --> 00:12:00,320 Don't be deadly serious. 227 00:12:00,320 --> 00:12:02,480 Humor is really, really good. 228 00:12:02,480 --> 00:12:04,400 Humor gets you retweeted. 229 00:12:04,400 --> 00:12:07,240 Humor makes it real. 230 00:12:07,240 --> 00:12:10,630 Humor is a fantastic thing to do. 231 00:12:10,630 --> 00:12:13,950 Be engaged, be in conversation with people. 232 00:12:13,950 --> 00:12:16,750 Find things that people say that are interesting. 233 00:12:16,750 --> 00:12:19,840 Reply to them, retweet their things. 234 00:12:19,840 --> 00:12:21,680 If you retweet other people, they 235 00:12:21,680 --> 00:12:24,421 tend to start looking at you. 236 00:12:24,421 --> 00:12:29,540 And, Atheists minister, be controversial. 237 00:12:29,540 --> 00:12:33,410 One of the laws of public relations in general-- 238 00:12:33,410 --> 00:12:36,630 there are five Cs and I will not remember all five of them-- 239 00:12:36,630 --> 00:12:38,880 but one is controversy. 240 00:12:38,880 --> 00:12:40,530 People follow controversy. 241 00:12:40,530 --> 00:12:43,200 They want to see controversy. 242 00:12:43,200 --> 00:12:47,430 Niceness is great, but it doesn't necessarily 243 00:12:47,430 --> 00:12:49,000 interest people. 244 00:12:49,000 --> 00:12:52,350 Controversy is good. 245 00:12:52,350 --> 00:12:54,740 A couple of very specific strategies. 246 00:12:54,740 --> 00:12:56,560 How do you get followers? 247 00:12:56,560 --> 00:12:58,170 You get followers to a great extent 248 00:12:58,170 --> 00:13:00,260 by following other people. 249 00:13:00,260 --> 00:13:02,340 I mean, it helps to be super famous. 250 00:13:02,340 --> 00:13:04,820 If you're the pope, the pope didn't 251 00:13:04,820 --> 00:13:06,630 have trouble getting a lot of followers 252 00:13:06,630 --> 00:13:08,880 as soon as you got on Twitter. 253 00:13:08,880 --> 00:13:13,150 But for the rest of us, follow people. 254 00:13:13,150 --> 00:13:17,540 If they don't follow back you can unfollow them, 255 00:13:17,540 --> 00:13:18,620 but follow people. 256 00:13:18,620 --> 00:13:20,410 And follow people who are relevant. 257 00:13:20,410 --> 00:13:24,620 Don't just follow random you can search 258 00:13:24,620 --> 00:13:27,380 find everyone whose mentioned same sex 259 00:13:27,380 --> 00:13:31,020 marriage in a positive way and follow them. 260 00:13:31,020 --> 00:13:33,820 And if they follow back, that's great, 261 00:13:33,820 --> 00:13:36,880 you've got a relationship and potentially conversation. 262 00:13:36,880 --> 00:13:39,610 If they don't follow back, that's great, unfollow them. 263 00:13:39,610 --> 00:13:42,090 That's fine. 264 00:13:42,090 --> 00:13:45,380 Find people who are talking about what 265 00:13:45,380 --> 00:13:46,929 you're interested in. 266 00:13:46,929 --> 00:13:48,970 Again, find people who are talking about same sex 267 00:13:48,970 --> 00:13:51,730 marriage, find people who are talking about humanism, 268 00:13:51,730 --> 00:13:55,180 find people we're talking about process theology, whatever 269 00:13:55,180 --> 00:13:56,540 it is. 270 00:13:56,540 --> 00:13:58,210 Something that you're engaged with, 271 00:13:58,210 --> 00:13:59,543 find people that are doing that. 272 00:13:59,543 --> 00:14:04,930 Follow them, tweet to them, retweet them, engage with them. 273 00:14:04,930 --> 00:14:08,310 Have conversations. 274 00:14:08,310 --> 00:14:11,410 Something that's important for all social media, 275 00:14:11,410 --> 00:14:16,500 and all kind of presentation in general, your website, 276 00:14:16,500 --> 00:14:20,600 everything you say, you should have a consistent voice. 277 00:14:20,600 --> 00:14:26,400 That is, you shouldn't be one day looking edgy, 278 00:14:26,400 --> 00:14:28,260 the next day very conservative. 279 00:14:28,260 --> 00:14:31,690 If you are not consistent people get confused 280 00:14:31,690 --> 00:14:34,700 and they kind of drift away. 281 00:14:34,700 --> 00:14:37,200 And finally, be a resource. 282 00:14:37,200 --> 00:14:42,730 And again, if you are an expert in something, anything, 283 00:14:42,730 --> 00:14:45,180 present yourself as an expert. 284 00:14:45,180 --> 00:14:49,030 That attracts people and, at least in that niche, 285 00:14:49,030 --> 00:14:52,980 they are interested. 286 00:14:52,980 --> 00:14:53,740 Hashtags. 287 00:14:53,740 --> 00:14:57,970 OK so, hashtags are these things with a pound sign. 288 00:14:57,970 --> 00:15:03,180 Which in the UK is called a hash, which I find useful. 289 00:15:03,180 --> 00:15:04,910 And here it's sometimes called a hash, 290 00:15:04,910 --> 00:15:07,530 but do people actually called it a hash? 291 00:15:07,530 --> 00:15:11,580 No, you don't even know that a pound sign is called a hash. 292 00:15:11,580 --> 00:15:12,570 Number sign? 293 00:15:12,570 --> 00:15:13,611 Is that what it's called? 294 00:15:13,611 --> 00:15:15,290 Number sign. 295 00:15:15,290 --> 00:15:19,340 I forget because I've lived in the UK for eight years. 296 00:15:19,340 --> 00:15:23,190 So hashtags are key words. 297 00:15:23,190 --> 00:15:31,590 They are useful because people will look for them. 298 00:15:31,590 --> 00:15:35,100 What's a hashtag you've-- has anybody seen hashtags? 299 00:15:35,100 --> 00:15:37,750 Do you have some hashtags in mind? 300 00:15:37,750 --> 00:15:39,310 What? 301 00:15:39,310 --> 00:15:42,210 YesAllWomen fantastic, right. 302 00:15:42,210 --> 00:15:45,760 Another is use GetSocial. 303 00:15:45,760 --> 00:15:49,890 A hashtag is something that people will look for. 304 00:15:49,890 --> 00:15:55,690 And if you are someone who's interested in the Yes All Women 305 00:15:55,690 --> 00:15:57,540 campaign, you'll be searching for people 306 00:15:57,540 --> 00:15:59,050 who are doing YesAllWomen. 307 00:15:59,050 --> 00:16:02,980 And you'll start to connect to people who are participating 308 00:16:02,980 --> 00:16:07,910 in that stream of conversation. 309 00:16:07,910 --> 00:16:13,210 Making your own hashtags is not so good. 310 00:16:13,210 --> 00:16:15,510 And it's not so good because hashtags 311 00:16:15,510 --> 00:16:20,210 are only useful if someone else is using them. 312 00:16:20,210 --> 00:16:23,910 If no one else is using them, they're meaningless. 313 00:16:23,910 --> 00:16:26,750 It's like putting out an address that doesn't exist. 314 00:16:26,750 --> 00:16:31,010 Now if you have a vast staff of people who can put out 315 00:16:31,010 --> 00:16:35,150 lots of tweet or you are Apple computers or Justin Bieber, 316 00:16:35,150 --> 00:16:38,510 you can create your own hashtags and that's not a problem. 317 00:16:38,510 --> 00:16:40,130 I don't recommend it for other people 318 00:16:40,130 --> 00:16:43,050 unless you really have the resources. 319 00:16:43,050 --> 00:16:47,070 What you want in hashtags is something 320 00:16:47,070 --> 00:16:49,780 that more than a few people use. 321 00:16:49,780 --> 00:16:57,750 If I make up a hashtag and its AndySmart, I might like it, 322 00:16:57,750 --> 00:16:59,770 but no one else is looking for it. 323 00:16:59,770 --> 00:17:04,930 No one else will find it because they have to be looking for it. 324 00:17:04,930 --> 00:17:08,109 If I had 100 people putting out lots of things under AndySmart, 325 00:17:08,109 --> 00:17:09,900 well then maybe. 326 00:17:09,900 --> 00:17:12,089 You also don't want to use a hashtag that 327 00:17:12,089 --> 00:17:15,160 is too broad that everybody's using. 328 00:17:15,160 --> 00:17:20,430 If I put out a tweet and I put human as the hashtag 329 00:17:20,430 --> 00:17:22,569 it doesn't give you any specificity. 330 00:17:22,569 --> 00:17:24,319 And there may be a billion people 331 00:17:24,319 --> 00:17:30,330 looking for-- they're not going to focus in on that at all. 332 00:17:30,330 --> 00:17:33,560 Don't use hashtags that aren't relevant to what 333 00:17:33,560 --> 00:17:34,700 you're talking about. 334 00:17:34,700 --> 00:17:36,670 That's spam. 335 00:17:36,670 --> 00:17:39,980 If you are tweeting about your congregation and you think, 336 00:17:39,980 --> 00:17:43,050 aha, I'm going to use this because it's really hot 337 00:17:43,050 --> 00:17:44,550 and all those people-- they're going 338 00:17:44,550 --> 00:17:48,230 to see you and think you're a spammer. 339 00:17:48,230 --> 00:17:49,437 Does that make sense? 340 00:17:49,437 --> 00:17:50,270 See what I'm saying? 341 00:17:50,270 --> 00:17:52,700 If you use a phony hashtag, and you're just 342 00:17:52,700 --> 00:18:01,110 trying to get publicity with it, you look inauthentic. 343 00:18:01,110 --> 00:18:04,900 This I mentioned about being a resource other people. 344 00:18:04,900 --> 00:18:08,210 And this isn't something that I hadn't really considered much. 345 00:18:08,210 --> 00:18:13,350 And believe me, I do not do Twitter perfectly. 346 00:18:13,350 --> 00:18:17,100 But being a resource the same way 347 00:18:17,100 --> 00:18:22,140 you can be in human life in the real world 348 00:18:22,140 --> 00:18:24,080 is incredibly powerful. 349 00:18:24,080 --> 00:18:28,240 That's what helps to connect you to people. 350 00:18:28,240 --> 00:18:30,360 I'm going to talk about my wife for a second. 351 00:18:30,360 --> 00:18:36,960 My wife is an executive in the non-religious world. 352 00:18:36,960 --> 00:18:45,080 And she is very deliberate about always doing things for people 353 00:18:45,080 --> 00:18:51,250 without asking for anything in return. 354 00:18:51,250 --> 00:18:55,560 Particularly connecting people, making introductions, 355 00:18:55,560 --> 00:19:03,780 giving people resources, and it's almost magical. 356 00:19:03,780 --> 00:19:05,610 And she doesn't do it because anything 357 00:19:05,610 --> 00:19:06,610 will come back for her. 358 00:19:06,610 --> 00:19:09,370 She's not a believer in the prosperity gospel, 359 00:19:09,370 --> 00:19:11,360 but you know what? 360 00:19:11,360 --> 00:19:13,660 It always comes back. 361 00:19:13,660 --> 00:19:16,090 Everybody seeks her out. 362 00:19:16,090 --> 00:19:19,250 Everybody wants to do things with her. 363 00:19:19,250 --> 00:19:21,780 When we are giving in that way-- and what 364 00:19:21,780 --> 00:19:23,120 could be more religious? 365 00:19:23,120 --> 00:19:26,090 What could be more Unitarian Universalist 366 00:19:26,090 --> 00:19:29,960 then going on to Twitter and helping people? 367 00:19:29,960 --> 00:19:33,246 So if you're worried about this notion of evangelism, 368 00:19:33,246 --> 00:19:34,620 we're just trying to get them in, 369 00:19:34,620 --> 00:19:36,920 we're just trying to get numbers, just go out 370 00:19:36,920 --> 00:19:39,710 there and help people in social media. 371 00:19:39,710 --> 00:19:44,440 It makes a big difference. 372 00:19:44,440 --> 00:19:49,400 There would be a hashtag to that. 373 00:19:49,400 --> 00:19:50,140 I'm almost done. 374 00:19:50,140 --> 00:19:53,130 I'm just going to mention a couple of tools. 375 00:19:53,130 --> 00:19:55,020 Everybody has favorite Twitter tools. 376 00:19:55,020 --> 00:19:58,140 There's a gazillion and if you search best Twitter 377 00:19:58,140 --> 00:20:00,130 tools you'll find a whole bunch of reviews 378 00:20:00,130 --> 00:20:01,710 that list best Twitter tools. 379 00:20:01,710 --> 00:20:03,150 I just want tell you the cool ones 380 00:20:03,150 --> 00:20:06,590 and I'm using at the moment. 381 00:20:06,590 --> 00:20:10,750 It's very helpful to have a program 382 00:20:10,750 --> 00:20:14,080 for looking at your tweets. 383 00:20:14,080 --> 00:20:16,050 For those of you who are new to Twitter, 384 00:20:16,050 --> 00:20:19,530 that may not make sense, but you need to organize tweets. 385 00:20:19,530 --> 00:20:23,640 Remember that single stream where everything's zipping by? 386 00:20:23,640 --> 00:20:24,880 That's not enough. 387 00:20:24,880 --> 00:20:28,590 So something like TweetDeck or Hootsuite. 388 00:20:28,590 --> 00:20:32,590 And remember you'll get all these slides on digitally 389 00:20:32,590 --> 00:20:34,320 if you want them. 390 00:20:34,320 --> 00:20:35,670 But something like those. 391 00:20:35,670 --> 00:20:40,030 They give you the ability to make columns of different users 392 00:20:40,030 --> 00:20:41,790 or columns by searches. 393 00:20:41,790 --> 00:20:44,390 And then you can go, oh OK, I'm just going to look over here. 394 00:20:44,390 --> 00:20:47,300 Here are my London tweets. 395 00:20:47,300 --> 00:20:50,100 And here are my same sex marriage tweets. 396 00:20:50,100 --> 00:20:53,070 And here's my tweets where anybody mentions Unitarian. 397 00:20:53,070 --> 00:20:57,140 And here's my tweets, my column of tweets, of people 398 00:20:57,140 --> 00:21:00,159 that I've put on a list of people I want to watch. 399 00:21:00,159 --> 00:21:00,950 That kind of thing. 400 00:21:00,950 --> 00:21:02,870 So you have all these columns, makes 401 00:21:02,870 --> 00:21:04,790 your life a whole lot easier. 402 00:21:04,790 --> 00:21:07,610 You can also schedule tweets to happen at different times. 403 00:21:07,610 --> 00:21:13,360 Which is great because you want tweets to go out 404 00:21:13,360 --> 00:21:14,800 not when you happen to have time, 405 00:21:14,800 --> 00:21:17,030 but when you think they'll be most effective. 406 00:21:17,030 --> 00:21:21,050 OK so that's TweetDeck and Hootsuite. 407 00:21:21,050 --> 00:21:24,640 Buffer is another one that's solely 408 00:21:24,640 --> 00:21:28,660 about finding stuff and scheduling 409 00:21:28,660 --> 00:21:31,210 it to go out at a particular time. 410 00:21:31,210 --> 00:21:32,240 It's a good tool. 411 00:21:32,240 --> 00:21:35,790 I'm just mentioning it, I'm not going to talk a lot about it. 412 00:21:35,790 --> 00:21:38,350 ManageFlitter. 413 00:21:38,350 --> 00:21:40,210 I don't know a lot of people who use it, 414 00:21:40,210 --> 00:21:43,630 but it is one of the most useful things that I know of. 415 00:21:43,630 --> 00:21:49,590 And they want money for it, but it is really, really useful. 416 00:21:49,590 --> 00:21:52,580 It is a great tool for finding people 417 00:21:52,580 --> 00:21:56,750 you're interested in, following people, unfollowing people. 418 00:21:56,750 --> 00:21:58,577 You can find everybody. 419 00:21:58,577 --> 00:22:00,285 It'll show you everybody you're following 420 00:22:00,285 --> 00:22:04,350 who isn't following back whose tweeted. 421 00:22:04,350 --> 00:22:07,180 There's all these criterias so that I can say, OK. 422 00:22:07,180 --> 00:22:10,380 Show me everybody who I'm following, who isn't following 423 00:22:10,380 --> 00:22:13,050 back, who's tweeted less than 20 times 424 00:22:13,050 --> 00:22:18,225 in the past month and lives in Ireland. 425 00:22:18,225 --> 00:22:19,150 Great, fantastic. 426 00:22:19,150 --> 00:22:21,810 And then I can do whatever I want. 427 00:22:21,810 --> 00:22:24,350 I can block, I can unfollow. 428 00:22:24,350 --> 00:22:26,650 Great tool. 429 00:22:26,650 --> 00:22:28,780 Finding the right hashtags. 430 00:22:28,780 --> 00:22:30,620 These are two tools that I found recently. 431 00:22:30,620 --> 00:22:36,820 And the image there is from a tool called hashtagify. 432 00:22:36,820 --> 00:22:39,070 Of course, we've run out of normal words, 433 00:22:39,070 --> 00:22:41,060 so we have to make up words, right? 434 00:22:41,060 --> 00:22:43,340 Hashtagify is this really cool thing. 435 00:22:43,340 --> 00:22:47,970 That red dot in the center is the hashtag UU. 436 00:22:47,970 --> 00:22:50,850 So I put that in and then it tells me in those 437 00:22:50,850 --> 00:22:57,440 circles every hashtag that's related to the hashtag UU. 438 00:22:57,440 --> 00:23:01,775 And the size of the circle indicates how frequently 439 00:23:01,775 --> 00:23:03,630 it is used. 440 00:23:03,630 --> 00:23:06,120 And I can't read any of the ones that are there. 441 00:23:06,120 --> 00:23:10,200 But as I recall, the largest one-- 442 00:23:10,200 --> 00:23:15,670 and maybe you understand this, I don't-- but the largest hashtag 443 00:23:15,670 --> 00:23:23,563 related to UU is hot. 444 00:23:23,563 --> 00:23:24,760 Uh, wow. 445 00:23:24,760 --> 00:23:26,510 OK. 446 00:23:26,510 --> 00:23:28,880 I mean that's not a bad thing. 447 00:23:28,880 --> 00:23:33,210 OK RiteTag is a different kind of tool, 448 00:23:33,210 --> 00:23:35,460 but it also helps you find hashtags. 449 00:23:35,460 --> 00:23:38,880 You want relevant hashtags. 450 00:23:38,880 --> 00:23:39,890 Search for people. 451 00:23:39,890 --> 00:23:42,900 This is not a tool tool, but search. 452 00:23:42,900 --> 00:23:44,010 Use search. 453 00:23:44,010 --> 00:23:46,330 Always use search to find the people who 454 00:23:46,330 --> 00:23:50,300 were talking about the stuff you want to engage about. 455 00:23:50,300 --> 00:23:52,599 And follow followers. 456 00:23:52,599 --> 00:23:54,390 If you want to find people are interesting, 457 00:23:54,390 --> 00:23:57,050 find people who are following other people 458 00:23:57,050 --> 00:23:58,900 that you're interested in. 459 00:23:58,900 --> 00:24:01,060 You might want to follow some of the people who 460 00:24:01,060 --> 00:24:05,220 are following the Dalai Lama or following Peter Morales 461 00:24:05,220 --> 00:24:06,130 or what have you. 462 00:24:06,130 --> 00:24:07,910 But follow followers. 463 00:24:07,910 --> 00:24:10,400 OK, summary. 464 00:24:10,400 --> 00:24:12,410 Why is the first question. 465 00:24:12,410 --> 00:24:13,466 Why are you doing this? 466 00:24:13,466 --> 00:24:14,840 Know why you're doing this, don't 467 00:24:14,840 --> 00:24:17,540 start unless you know why. 468 00:24:17,540 --> 00:24:20,570 Once you know why, who do you want to talk to? 469 00:24:20,570 --> 00:24:23,400 You're not out there trying to tell everybody everything 470 00:24:23,400 --> 00:24:26,040 or you're telling nobody anything. 471 00:24:26,040 --> 00:24:28,730 You have to know who you're talking to. 472 00:24:28,730 --> 00:24:32,030 You have to have people notice you, followers, 473 00:24:32,030 --> 00:24:35,660 and you have to be able to engage with them. 474 00:24:35,660 --> 00:24:40,590 Have a voice, a consistent voice, and be interesting. 475 00:24:40,590 --> 00:24:41,850 Be engaging. 476 00:24:41,850 --> 00:24:43,210 Be human. 477 00:24:43,210 --> 00:24:44,780 Be helpful. 478 00:24:44,780 --> 00:24:46,530 Thank you. 479 00:24:46,530 --> 00:24:52,886